BYFOLD
SelectedWork
Every project here started as a conversation about what a brand actually needed — not what would look good in a portfolio.
Dolce Bloom product photography
Dolce Bloom

Dolce Bloom

Dolce Bloom · 2024

Goal
Make a gifting brand look as good as it ships.
Shipped
Full photo/video library (flowers, food, apparel).
Result
Shelf-ready assets for social and campaigns.
  • Film / Photography
  • Social Media
Ziering Medical video production still
Ziering Medical

Ziering Medical

Ziering Medical · 2024

Goal
Build patient trust for hair restoration.
Shipped
Post-op and results video + photography.
Result
Consult-ready patient content that feels human, not clinical.
  • Film / Photography
  • Social Media
Galanis Plastic Surgery video still
Galanis Plastic Surgery

Galanis Plastic Surgery

Galanis Plastic Surgery · 2024

Goal
Explain procedures without scaring patients.
Shipped
Consultation and procedure video.
Result
Clear patient education for the LA practice site and ads.
  • Film / Photography
  • Social Media
Portrait of artist Johnnie Dagger
Johnnie Dagger

Johnnie Dagger

Johnnie Dagger · 2023

Goal
An artist with a strong personal aesthetic and no photography that matched it.
Shipped
Portrait photography · Artist video · Black and white treatment
Result
High-contrast portrait and video set for the artist’s brand and music promo.
  • Film / Photography
Flora Faves logo design
Flora Faves

Flora Faves

Flora Faves · 2023

Goal
A new business with a name, an idea and no identity, site or imagery to sell with.
Shipped
Brand identity · Brand style guide · Website design & build
Result
Identity, style guide, and site so a new business can sell with a real brand.
  • Website Design
  • Graphic Design
  • Film / Photography
Smart Trips logo system
Smart Trips

Smart Trips

Smart Trips · 2023

Goal
A travel product that needed to look credible in app stores, on decks and on merchandise.
Shipped
Logo system · Brand identity · Website design
Result
Brand system and site ready for app stores, decks, and merch.
  • Graphic Design
  • Website Design
Ian Brooks Estates Group website design
Ian Brooks Estates Group

Ian Brooks Estates Group

Ian Brooks · 2024

Goal
Luxury listings presented on a template site that undercut the price point.
Shipped
Website design · Website build · Listing collateral
Result
Custom luxury listing site and collateral that match the price point.
  • Website Design
  • Graphic Design
Jasan Sherman brand and website design
Jasan Sherman

Jasan Sherman

Jasan Sherman · 2023

Goal
An agent competing against brokerages with full marketing departments.
Shipped
Brand identity · Logo design · Print booklet
Result
Agent identity, logo, and print booklet to compete with full-service brokerages.
  • Graphic Design
  • Website Design
Beranek Realty Group website design
Beranek Realty Group

Beranek Realty Group

Yana Beranek · 2024

Goal
Listings buried under a slow, cluttered site.
Shipped
Website design · Website build · On-page SEO
Result
Cleaner, faster listing site with on-page SEO so listings aren’t buried.
  • Website Design
Automotive photography for Wrecks West USA
Wrecks West USA

Wrecks West USA

Wrecks West USA Inc. · 2023

Goal
A hands-on business with no consistent way of showing its work online, and no one to keep a site current.
Shipped
Logo design · Website build · Ongoing website management
Result
Logo, site, and ongoing management so work stays visible online.
  • Graphic Design
  • Website Design
  • Film / Photography
Infuse Life wellness website design
Infuse Life

Infuse Life

Infuse Life · 2024

Goal
A clinical wellness service that needed to feel premium and approachable online, not sterile.
Shipped
Brand identity · Website design · Website development
Result
Premium, approachable brand and site for a clinical wellness service.
  • Website Design
  • Graphic Design
Salon by August website design
Salon by August

Salon by August

Salon by August · 2024

Goal
A salon experience that felt high-end in person but was represented by a dated, hard-to-use site.
Shipped
Brand identity · Website design · Website development
Result
Brand and site that match the high-end in-salon experience.
  • Website Design
  • Graphic Design
Athlete photographed for an Adidas Run campaign
Adidas Run

Adidas Run

Gabby — Adidas Run · 2023

Goal
Shoe and athlete content that had to work outdoors, in motion and in changing light.
Shipped
Model photography · Product photography · Creative direction
Result
Outdoor motion and product photography for shoe and athlete content.
  • Film / Photography
Barry's Bootcamp holiday event photography
Barry's Bootcamp Holiday

Barry's Bootcamp Holiday

Barry's Bootcamp · 2023

Goal
A holiday concept that had to be shot, edited and out the door inside a tight window.
Shipped
Event photography · Videography · Holiday campaign card
Result
Holiday campaign photo/video delivered inside a tight window.
  • Film / Photography
Tuning Fork video still
Tuning Fork

Tuning Fork

Tuning Fork · 2023

Goal
A venue that needed a steady stream of content without a steady stream of shoots.
Shipped
Videography · Photography · Social content calendar
Result
Steady venue film, photo, and social calendar without constant shoots.
  • Film / Photography
  • Social Media
Los Cerritos Wetlands logo design
Los Cerritos Wetlands

Los Cerritos Wetlands

Los Cerritos Wetlands Authority · 2023

Goal
A public-facing organisation needing a mark that works at trailhead scale and thumbnail scale.
Shipped
Logo design · Brand identity
Result
Logo and identity that work from trailhead scale to thumbnail.
  • Graphic Design
Mountain road winding through snowy Colorado peaks
Colorado Pass

Colorado Pass

Personal Work · 2024

Goal
Capture the scale of the landscape while keeping the road as the visual anchor.
Shipped
Landscape photography · Color grade · Web-ready files
Result
Landscape set with the road as the visual anchor, web-ready.
  • Film / Photography
White sports car at sunset
Sunset Drive

Sunset Drive

Personal Work · 2024

Goal
Shoot a clean car portrait in natural light without losing detail in the highlights.
Shipped
Automotive photography · Retouching · Social crops
Result
Clean natural-light car portrait with detail held in the highlights.
  • Film / Photography
Engaged couple in front of a Pasadena fountain
Pasadena Engagement

Pasadena Engagement

Personal Work · 2024

Goal
Balance the couple against an imposing background without either getting lost.
Shipped
Couples photography · Engagement session · Edited gallery
Result
Couple session balanced against a strong background, edited gallery.
  • Film / Photography
Radeye brand film still
Radeye

Radeye

Radeye · 2023

Goal
Explaining what the company does quickly, to people meeting it for the first time.
Shipped
Videography · Editing · Social cutdowns
Result
Brand film and social cutdowns that explain the company fast to first-time viewers.
  • Film / Photography
  • Social Media
South Park Doggie logo
South Park Doggie

South Park Doggie

South Park Doggie · 2023

Goal
A service business that needed regular video without a studio budget.
Shipped
Videography · Editing · Video series
Result
Regular video series without a studio budget.
  • Film / Photography
  • Social Media
Panther illustration study
Design Studies

Design Studies

BYFOLD · 2024

Goal
Keeping the drawing side of the studio sharp between client projects.
Shipped
Illustration · Mark studies · Graphic design
Result
Illustration and mark studies keeping the studio’s drawing craft sharp.
  • Graphic Design
Mirian Hair video still
Mirian Hair

Mirian Hair

Mirian Hair · 2020

Goal
Hair work is judged on detail, and phone clips were not showing it.
Shipped
Videography · Editing · Client content
Result
Detail-first hair video that phone clips weren’t showing.
  • Film / Photography
Edwin Barber video still
Edwin Barber

Edwin Barber

Edwin · 2020

Goal
A barber building a personal brand with no footage beyond finished-cut photos.
Shipped
Videography · Portrait video · Editing
Result
Portrait video and cuts for a barber building a personal brand.
  • Film / Photography
Toyota 86 automotive video still
Toyota 86

Toyota 86

Toyota 86 · 2020

Goal
Showing a familiar car in a way that still holds attention.
Shipped
Videography · Editing · Automotive short
Result
Automotive short that keeps a familiar car interesting on screen.
  • Film / Photography
Falcon dealership video still
Falcon Dealer

Falcon Dealer

Falcon · 2020

Goal
A dealership that looked like every other listing page online.
Shipped
Videography · Editing · Dealer film
Result
Dealer film that breaks from generic listing-page video.
  • Film / Photography